Most founders have a powerful story.

Almost none of them have told it in a way that actually builds trust with buyers.

I'm Jim Dubensky, a showrunner with two decades of unscripted television experience. My creative partner Chris Smith brings two decades of documentary and editorial mastery. Together we've launched formats that moved audiences and kept them coming back — and now we apply those same storytelling instincts to the brands and founders worth watching.

Most content strategies start with a camera. We start with a story.

Watch how we think about turning one founder conversation into a season of content:

https://vimeo.com/1094136854?share=copy&fl=sv&fe=ci

Why a TV showrunner — and why now.

I started in digital marketing in New York in the early 2000s. Interactive campaigns. Figuring out how to make people care about something on a screen before most brands understood what a screen could do.

Then I spent two decades in television. Scripted series. Unscripted. Reality. Documentary. Real people, real stakes, real stories engineered to hold an audience and bring them back.

Here's what I noticed coming back around to brand work: the channels are completely different. YouTube. Instagram. Short-form. Vertical. Web. The tools your competitors are fumbling with right now.

What makes someone stop and watch hasn't changed at all.

Founders today have more direct access to their exact audience than any brand in history. Most of them are using that access to post content that disappears. The ones building real authority are doing it the way television taught me — with a genuine arc, a specific voice, and a reason to come back.

I spent 20 years learning how to build that in the hardest room there is.

Now I build it for founders.

This Is

• Founder-led authority content built from real interviews not scripts
• A narrative arc that connects every piece of content to something bigger
• Content that supports sales conversations and builds trust over time
• A showrunner approach, story mapped before camera rolls

This is Not

• A one-off video shoot
• A random clip factory
• Trend-chasing content that looks like everyone else
• An agency that hands you a content calendar and calls it strategy

How It Works

The Pilot - Founder’s Video

One recorded conversation. We come in as showrunners, not interviewers, to draw out the story, clarity, and point of view that only you can tell. This becomes the narrative foundation everything else is built from.

Season 1 - Content From The Conversation

The best moments from your conversation become episodes, social clips, and short-form content designed to build trust over time. One shoot day. Months of content with a real arc behind it.